Saad Bennis

Understanding the underlying drivers for the usage of social media to increase brand awareness in the Consumer Electronics Industry – The Case of LG

Nowadays, marketing and public relations professionals are confronted with a variety of new internet-based communication platforms. These new platforms have shifted the balance of power from the corporate world to the hands of the consumer. Therefore the traditional ways of using media do not apply to these new internet-based communication tools. Bringing forth the need for a new marketing model and accompanying recommendations.
Published on July 11, 2020