Businesses turn to social media to increase market share and profits. Many social mediaplatforms provide a unique customer experience between the company and social media. Theanalysis discusses how businesses especially the real estate sector use social media platforms asone of the marketing strategies. When using social media, a company needs to be aware of thesafety concerns of its customers, to the best of their ability, that they are protected. Twoexamples of Facebook “Like” button and YouTube recommendation system show theinformation exchange between social media platforms and businesses. With the comparisonbetween Facebook APIs and Twitter APIs, businesses can know how to send advertising to thetarget customers and get more new customers by using the social media platforms.