Amine Tayai Alaoui

The role of product innovation in building a costomer base case of P&G

Companies in developed countries, have managed to be innovative by using its R & D resources for many years. But the because of the changing market conditions and , because the R & D studies are only produced patents and technology without turning into salable products and services in the market, the phenomenon of open innovation emerged.
Published on July 25, 2020