Risk management in projects has been a serious worry for many firms in recent years. The complexity, volatility, and intense rivalry of today’s economic and industrial environment, as well as the difficulties faced in project management, are the source of new challenges and developing problems. Projects frequently result in major and costly failures, as well as degradation or questioning of their main objectives (costs, deadlines, and technical performance) and, in some cases, outright abandonment….
This research paper aims to study the contribution of business intelligence (BI) to small and
medium-sized enterprises (SMEs) and provides a portrait of BI services for small and
medium-sized enterprises. Based on the existing literature, we will try to examine its factual
dimension in Morocco. The main objective is to emphasize from the literature review that BI
plays an important role in the performance of SMEs. We have proposed a conceptual
perspective that allows to understand the concept of BI and SMEs to understand their internal
practices in Moroccan SMEs to improve performance. Controlling information is a major
challenge faced by businesses, especially small and medium-sized businesses. Information is
the decisive key to their differentiation and development, and also the key to their survival in
the fierce environment of national and international competition. In addition, understanding
the internal and external environment is also essential. On the one hand, SMEs must
recognize their strengths and weaknesses and, on the other hand, they must highlight
opportunities and threats. Keywords: business intelligence, information, SMEs, performance.
This thesis is about the work of social media marketing and how it impacts purchasing
decision, especially in Morocco. My research will be based on an important player in the
retail industry in Morocco Jumia & Hmizate.
The aim of my research is to study the social media marketing tools, strategies, and
effectiveness, also how does the strategies work into real life situation. In the other hand the
main focus was on how it impacts the Moroccan market, and will it affect the purchasing
My Research paper is about the importance of the vaccine in the work place and how project managers will try to surpass this huge crisis.
Modernization has become accessible to all. There is no shortage of food, household appliances, and even less shopping centers … The economy is now based on overproduction of the superfluous and not on needs. Is this a good thing?
Leadership is a broad concept itself, but we can not deny that it is very important and needed in our world specially now more than ever while we are in a global pandemic. True leaders are the ones who stand up and take actions in order to make a positive change .
Le monde de l’entrepreneuriat évolue, Dans chaque entreprise quel que soit son activité l’une des ressources les plus intéressante et importante est les Ressources Humaines. Aujourd’hui La Gestion des Ressources Humaines ( Ressources Humaines ou GRH ou RH ) devient de plus en plus crucial, et se trouve au cœur des stratégies de l’organisation
La mise en œuvre des technologies de l’information et de la communication dans l’environnement des affaires, l’idée se pose de réaliser un projet qui inclut le secteur hôtelier au Maroc. En ce sens, l’étude met en évidence trois aspects très pertinents par rapport au sujet; Tout d’abord, des solutions technologiques de l’information et de la communication sont identifiées, applicables au secteur hôtelier; ensuite, l’utilisation des technologies de l’information et de la communication pour la gestion des ressources est décrite, et plus tard, le niveau de maturité technologique dans la gestion des ressources est précisé.
Companies in developed countries, have managed to be innovative by using its R & D resources for
many years. But the because of the changing market conditions and , because the R & D studies are
only produced patents and technology without turning into salable products and services in the
market, the phenomenon of open innovation emerged.
Can digital marketing contribute to the creation of competitive advantage in small fashion retailers?
Web 2.0 has changed the way of communication as it provides the opportunity to customerstointeractwitheachother.Thistwo-waycommunicationprocessisagreat opportunityforbusinesses,asthemajorityisinvestinginonlinevisibility.However,small businessestendtorespondcautiouslytotheopportunitiestheonlineenvironmentis providing.