This research paper aims to study the contribution of business intelligence (BI) to small and
medium-sized enterprises (SMEs) and provides a portrait of BI services for small and
medium-sized enterprises. Based on the existing literature, we will try to examine its factual
dimension in Morocco. The main objective is to emphasize from the literature review that BI
plays an important role in the performance of SMEs. We have proposed a conceptual
perspective that allows to understand the concept of BI and SMEs to understand their internal
practices in Moroccan SMEs to improve performance. Controlling information is a major
challenge faced by businesses, especially small and medium-sized businesses. Information is
the decisive key to their differentiation and development, and also the key to their survival in
the fierce environment of national and international competition. In addition, understanding
the internal and external environment is also essential. On the one hand, SMEs must
recognize their strengths and weaknesses and, on the other hand, they must highlight
opportunities and threats. Keywords: business intelligence, information, SMEs, performance.